Client Overview:

Client: Olmsted Forge
Website: olmstedforge.com
Industry: E-commerce – Planting, Pruning,
Watering, and Sawing Tools

Challenges:

Olmsted Forge, a prominent e-commerce platform specializing in high-quality planting, pruning, watering, and sawing tools, approached SVBY Agency with the goal of increasing online visibility and driving consistent sales. While they offered top-notch products, their website struggled to rank for critical keywords, limiting their organic reach.

Strategy Implemented:

SVBY Agency conducted a comprehensive SEO audit, identifying key areas for improvement. The strategy included:

1. Keyword Research: Thorough research identified high-value keywords with purchase intent, such as “three piece pruning kit” and “coiled hose with watering wand.”

2. On-Page Optimization: Strategic placement of target keywords in product descriptions, titles, and meta tags to enhance relevancy.

3. Content Enhancement: Creation of engaging and informative content for product pages, blog posts, and guides to establish Olmsted Forge as an authority in gardening tools.

4. Technical SEO: Implementation of technical improvements, including site speed optimization, mobile responsiveness, and schema markup.

5. Backlink Building: A focused backlink strategy to enhance the website’s authority and credibility in the eyes of search engines.

Results:

After 12 months of dedicated SEO efforts, Olmsted Forge witnessed a remarkable transformation in their online presence:

• Keyword Rankings: The website achieved top positions for critical keywords, including “three piece pruning kit” (1 – 9 position), “coiled hose with watering wand” (5 – 9 position), “five piece garden tool set” (8 – 9 position), and “hand saw with 13″ curved blade” (9 position).

• Organic Traffic Surge: A substantial increase in organic traffic, driving qualified visitors to the site.

• Consistent Sales: The boosted rankings and enhanced visibility resulted in consistent sales for Olmsted Forge, with the optimized keywords playing a crucial role in attracting customers actively seeking gardening tools.