Rollacademy approached us in November 2018 with the challenge of low leads. As a leading SVBY agency, our PPC experts undertook a strategic approach to revitalize the lead generation for the education-based business.
It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:
Noticed a significant increase in the number of clicks and click-through rate (CTR) in Google AdWords, indicating improved visibility and engagement.
Cost Optimization: Successfully decreased the cost per conversion from Dh 276 to Dh 100 INR, achieving a more cost-effective campaign.
Conversions: Achieved a remarkable milestone of 923 conversions, showcasing the campaign’s effectiveness in driving leads and conversions for Rollacademy.
Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.
During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.
By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.