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PPC Success Story: Rollacademy

Client Overview:

  • Client Name: Rollacademy
  • Business Type: Education (Designing, Language, Programming, Marketing, Management Courses)
  • Location: Dubai
  • Initial Challenge: Low Leads (November 2018)

Our Approach:

Rollacademy approached us in November 2018 with the challenge of low leads. As a leading SVBY agency, our PPC experts undertook a strategic approach to revitalize the lead generation for the education-based business.

Keyword Research and Strategy:

  • Conducted exhaustive keyword research to identify high-traffic keywords related to designing, language, programming, marketing, and management courses in Dubai.
  • Focused on high-traffic keywords with substantial monthly searches to drive relevant traffic to the website.

Campaign Setup and Ad Copy Optimization:

  • Implemented a meticulous campaign setup, incorporating all identified high-traffic keywords.
  • Modified ad copies for increased relevance and engagement.
  • Initiated A/B testing to refine ad copy performance.

Search Query Optimization:

  • Rigorously optimized search query reports to identify and add negative keywords, ensuring the elimination of irrelevant traffic.
  • Enhanced targeting precision to improve campaign efficiency.

Future Recommendations:

  • Continue refining ad copies and testing for optimal performance.
  • Regularly update and expand keyword lists to capture emerging trends.
  • Implement advanced targeting options for further audience segmentation.


It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:

  • Choose keywords with commercial intent
  • Bring relevant traffic
  • Remarketing & Retargeting
  • Increase sales
  • Decrease the cost/conv

Increased Clicks and CTR

Noticed a significant increase in the number of clicks and click-through rate (CTR) in Google AdWords, indicating improved visibility and engagement.

  • Cost Optimization: Successfully decreased the cost per conversion from Dh 276 to Dh 100 INR, achieving a more cost-effective campaign.

  • Conversions: Achieved a remarkable milestone of 923 conversions, showcasing the campaign’s effectiveness in driving leads and conversions for Rollacademy.


Our Approach

Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.

During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.

By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.

  • We decreased the cost/conv. From Dh 276 to Dh 100 INR.
  • We have 923 conversions till now.


Client Testimonial

I wasn’t really sure what I wanted to achieve with the website for my project, however SVBY knew exactly what I needed. They blew me away with their support and experience. Definitely Recommend.


Casey Hill