Our Approach: In October 2019, okthestore sought our expertise to address concerns about low sales on their ecommerce platform offering a diverse range of products, including jewelry, watches, and books. Our tailored PPC strategy aimed to increase sales and revenue for the online store.

• Impressive Milestone: Achieved an outstanding 1M sales/conversions, showcasing the efficacy of our PPC campaigns in driving substantial revenue for okthestore.

Campaign Restructuring:

• Analyzed product categories to create targeted campaigns for jewelry, watches, and books.
• Implemented a granular structure to enhance relevance and performance.

Ad Copy Optimization:

• Crafted compelling ad copies tailored to each product category, emphasizing unique selling points and promotions.
• Utilized ad extensions to provide additional details and encourage click-through.

Strategic Bid Management:

• Implemented strategic bidding to maximize visibility for high-converting products while managing budget allocation effectively.

Keyword Expansion:

• Expanded keyword lists to capture a broader audience and align with the diverse product range offered by okthestore.

Adaptive Targeting:

• Adjusted targeting parameters based on product performance and market trends to ensure campaigns remained relevant.

Results:

• Remarkable Sales Growth: The achievement of 1M sales/conversions underscores the success of our PPC efforts in transforming okthestore’s sales landscape.

• Enhanced Visibility: Improved the visibility of okthestore’s products, reaching a wider audience interested in jewelry, watches, and books.