Converting YouTube Videos into Shorts with Klap and Auto Posting Across Social Platforms

In today’s fast moving content ecosystem, creators, brands, and businesses face a consistent challenge in keeping their audience engaged across multiple platforms without burning out from content production. Long form YouTube videos remain one of the most effective mediums for delivering detailed content, but short form videos have quickly become the backbone of online engagement. Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on bite sized content that hooks viewers in seconds.

This case study explores how Klap, a powerful AI driven tool, was combined with automation workflows to transform long form YouTube videos into short, engaging clips and then seamlessly auto post them across platforms such as TikTok, Instagram, and YouTube Shorts. The implementation saved countless hours for content teams, maximized reach, and amplified engagement, all without additional editing overhead.

The Challenge

The team behind the project faced three main challenges:

Time Consuming Editing
Editing long YouTube videos into short form content required manual trimming, adding subtitles, and resizing formats for TikTok, Instagram, and YouTube. On average, each 10 minute video took more than two hours to repurpose into just 3 to 4 short clips.

Inconsistent Posting Across Platforms
Even when clips were created, uploading them to multiple platforms one by one created inconsistency. Sometimes videos were missed, or captions and hashtags didn’t align across channels, leading to reduced visibility.

Audience Shift Toward Short Form
Analytics showed a decline in long form video views while short form platforms were booming. Failing to capitalize on this trend meant losing potential reach, especially among younger demographics who primarily consume Reels, Shorts, and TikToks.

The team needed an automated solution that could:

Extract engaging moments from YouTube videos.

Convert them into platform ready short videos.

Distribute content automatically with proper captions and hashtags.

The Solution

To solve these challenges, the team implemented an automation workflow centered around Klap, integrated with multi platform auto posting tools. The process unfolded in several stages:

Extracting and Editing Shorts with Klap

Klap uses AI to detect highlights from YouTube videos, identifying moments of high engagement such as quotes, reactions, or impactful storytelling. It automatically resizes videos for vertical format, adds captions, and applies dynamic templates. Instead of spending hours editing, the AI produced 5–10 ready to publish short clips within minutes.

Automating the Workflow

To streamline posting, the team used automation tools like Zapier or n8n. Once the Klap generated shorts were ready:

Clips were stored in Google Drive or Dropbox.

Metadata such as titles, descriptions, and hashtags were prepared in Google Sheets.

An automation flow picked up the files and scheduled them across TikTok, Instagram Reels, and YouTube Shorts.

Auto Posting Across Social Platforms

By connecting APIs of TikTok, Instagram, and YouTube, the workflow ensured that each short was uploaded with consistent captions, hashtags, and thumbnails. Scheduling allowed videos to be released at optimal times for maximum visibility.

Implementation Steps

Content Preparation

Import existing YouTube videos into Klap.

Allow AI to auto generate short clips.

Review and approve clips that best match the brand voice and messaging.

Metadata Management

Use a central Google Sheet to maintain video titles, hashtags, and call to action messages.

Standardize captions to keep messaging consistent across platforms.

Automation Flow Setup

Configure n8n/Zapier to pull videos from Klap or Drive.

Match metadata with the right video.

Push the final short to TikTok, Instagram Reels, and YouTube Shorts.

Scheduling & Monitoring

Automate publishing at peak engagement times.

Monitor performance via analytics dashboards to measure reach, views, and audience growth.

Results

The new workflow delivered transformative results within the first 60 days:

90% Reduction in Editing Time
What previously took two hours per video now takes under 15 minutes. The AI handled trimming, subtitles, and formatting.

Content Volume Increased by 4x
Instead of repurposing 1–2 clips weekly, the team now produces and posts 8–10 clips, dramatically boosting visibility.

Cross Platform Consistency
With automation, every video was uploaded to all major platforms simultaneously, ensuring brand presence across TikTok, Instagram, and YouTube.

Engagement Growth

TikTok followers increased by 35%.

Instagram reach doubled within the first month.

YouTube Shorts outperformed long form videos by 2.5x in terms of views.

Cost Savings
By eliminating manual editing and posting, the team avoided outsourcing costs that averaged $500–$700 per month.

Challenges Faced

Despite the success, the workflow presented a few hurdles:

AI Clip Selection Accuracy
While Klap was efficient, some clips selected by AI lacked context. Manual review was still needed to ensure relevance and impact.

Platform Restrictions
Each platform had its quirks (TikTok’s upload size, Instagram’s caption length, YouTube’s title formatting), requiring minor tweaks.

Team Adaptation
Shifting from manual editing to AI driven workflows required initial training. The team had to trust the AI while refining its outputs.

Conclusion and Learnings

The project clearly demonstrated how AI and automation can revolutionize content repurposing. By combining Klap with multi platform posting automation, the team was able to:

Save time.

Maintain consistent brand presence.

Tap into the exploding short form content trend.

Key learnings included:

Always review AI selected clips to maintain authenticity.

Use analytics to refine which moments generate the most engagement.

Standardize captions and hashtags to reinforce brand messaging.

Future Scope

Looking ahead, the team plans to expand this workflow further:

Multi Language Shorts: Using AI translation and dubbing to create localized versions for international audiences.

A/B Testing Captions: Automating different captions for the same video to optimize engagement rates.

Integration with Paid Ads: Repurposing shorts into ad creatives for TikTok Ads and Instagram Ads.

This case study highlights how blending AI tools like Klap with smart automation unlocks the full potential of existing video content. By automating the repurposing process, businesses can stay competitive, scale content output, and meet audiences where they are without exhausting their teams.